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The Founder's Story

One Detour.
One Decision.
A Mission That Stayed.

Klenovec, Slovakia · 2016 – 2020

Before 2016

The Dream

My dream was to become a famous designer, earn a lot of money, and lecture all over the world.

Mým snem bylo stát se slavným designerem, vydělávat hodně peněz a přednášet po celém světě.

Martin, Founder

It seemed to be working out. He was not yet nineteen and orders were already coming in from all over the world and from the biggest Czech companies. He became lead designer at Kiwi.com — then the fastest-growing Czech startup — and assembled the entire design team from the start.

Remote work, international clients, a career that pointed in every direction he'd planned for. The future was open.

2016

The Wrong Turn

Together with colleagues, he bought a house in Klenovec — a village in central Slovakia. The region had long stayed with him: severe unemployment, high divorce rates, drugs. They were young, they thought they could help.

One day, on the way to a tradesman, he took a shortcut — and turned into a dead-end lane at the edge of the village. Directly into a Roma settlement.

The Ents.co team in Klenovec after buying the house, 2016
The Ents.co team in Klenovec after buying the house, 2016. Left to right: Jan Henneberg, Milan Seitler, David Kotík, Martin, and Filip Daniško.

Until that moment, I had not faced poverty directly. It struck my heart — and even though I had no love for Roma, quite the opposite, I wanted to help.

Až do té doby jsem nehleděl chudobě tváří v tvář. Zasáhlo to moje srdce a ačkoli jsem neměl Romy v lásce, spíše naopak, chtěl jsem jim pomoci.

Martin

He is honest about the prejudice. Most people in Slovakia carry it. He is also honest that something shifted immediately — not despite it, but through the encounter itself. The reality was too specific, too human to fit the category.

2017

Balloons, Broken Guitars, and Persistence

For several months he gathered courage and simply prayed. Then he took a handful of balloons, hoping to engage the children and start playing. It worked. But what followed required something more than enthusiasm.

It took persistence, many moments on my knees, frequent Holy Communion, countless lost balloons, several broken guitars and skateboards split into firewood — but gradually I managed to earn the trust of the community.

Stálo to vytrvalost, mnohé chvíle na kolenou, časté svaté přijímání, nepočítaně ztracených balonů, několik rozbitých kytar a skateboardů rozštípaných na dříví, ale postupně se mi podařilo získat důvěru komunity.

Martin teaching Roma children ukulele — Klenovec, 2017. Click to watch.
Children from the sports club at Klenovec elementary school
Children from the sports club at Klenovec elementary school.
A girl in the Roma settlement, in front of her parents' cottage. Click to watch.

Moving In

There are small sacrifices, and then there are larger ones. He understood that if he was serious about helping, he needed to live among them — to know them from the inside. That meant moving into a wooden cottage in the settlement.

Sometimes God asks small sacrifices of us so that we can mature into larger ones — for He gave His entire life for us. I knew that if I meant to take this help seriously, I needed to live among them, to know them from the inside.

Někdy však od nás Bůh žádá drobné oběti, abychom dozráli do obětí větších... Věděl jsem, že pokud to chci s pomocí myslet vážně, potřebuju žít mezi nimi, poznat je zevnitř, jinými slovy přestěhovat se do dřevěné chatrče v osadě.

Looking back, he says it was one of the happiest periods of his life. He was still working remotely — still at Kiwi — but his heart had already stayed in Klenovec. The two worlds were running in parallel, and the gap was becoming harder to ignore.

2018

Michaela

Then something unexpected happened. While in prayer and reading Scripture, he felt led to leave the growing mission in Klenovec and return to Brno. He couldn't explain it logically.

John 3:8

“The wind blows where it wants; you hear its sound but do not know where it comes from or where it is going. So it is with everyone who is born of the Spirit.”

In Brno he met Michaela — Michalka. A trained psychologist. When he told her what he was doing in Klenovec, she understood it in a way that mattered. They married on August 25, 2018, and she moved with him.

Michalka brought something the work had been missing: gentleness, a warm heart, and someone who could work with girls in the community. She didn't come to assist with his project. It became theirs.

“Michalka je vystudovaná psycholožka, ale teďka hlavně vzorná maminka a hospodyňka. Dala celé práci něhu a laskavé srdce, které jí před tím scházely. Také doplnila chybějící článek práce s děvčaty.”

2019
Michalka with children after a small local game, 2019
Michalka with children, after presenting prizes for a small local game — 2019.

Together they worked toward what they had come to believe mattered most: leading people toward diligence and honesty, teaching children to read and write properly, and forming them in Christian faith and morals.

In October 2019, their son Adam was born.

2020

Formalized

Michalka distributing sweets to children at the cross blessing celebration, Mútnik 2020
Michalka distributing sweets to children at the cross blessing celebration on Mútnik — 2020.

In the summer of 2020, they formally established the Kresťanská rómska misia — the Christian Roma Mission. A registered nonprofit. This gave the work its official form: the ability to employ staff, launch vocational training programs, and be accountable beyond their own intentions.

In May 2021, their daughter Mária was born.

Today

East, and Still Moving

Martin and Michaela now live in eastern Slovakia with their four children. The work has expanded — new communities, new parishes, new workers in training. What began with a handful of balloons in Klenovec is now a network of parishes reaching Roma communities across Slovakia.

What has not changed is the principle: you don't send help from a distance. You go. You stay. You let it cost you something real.

The Documentary

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